Realise a new business model driven by recurring revenues
Company: Tover
My role:
strategic advisor
responsible MT member
creative advisor
project lead
Disciplines:
strategy
design
Briefing
Make a concrete proposal what a recurring revenue model for Tover looks like, including clear propositions and pricing strategy.
Questions to explore:
→ alternative commercial strategy might Tover implement for enhancing business durability?
→ clients be open to subscription methods?
→ a subscription model improve the user experience and boost customer satisfaction?
Gain understanding
Through interviews and a series of experiments we gained a good understanding of customer needs and market dynamics
"I love that we always have access to the newest games. And colleagues can grasp Tovertafel knowledge in My Tover, greatly reducing my workload!" - Care staff manager
Create solutions
The insights from interviews formed the starting point for a team wide hackathon. This gave a wide range of ideas and input for further development. The best ideas were selected and prototyped using of the shelf software solutions.
The prototypes were validated and co-design together with Tover's co-design network of dedicated care homes. In three iterations a launch proposition was created and launched in 3 countries.
Outcome
A brand new offering: Open Play & Learn. Featuring significant benefits for Tover along with an enhanced customer experience.
In two steps the new business model was introduced. Initially it was offered complementary to the transactional model. Later it was integrated with the core proposition.
In this project a new proposition, an online platform, a zero-touch customer journey and a corporate rebranding all came together. This formed an great basis for Tover for the covid pandemic. Not only did the company stand its ground; it even managed to grow in this hectic period.
Unravel
I help start-ups, scale-ups and ventures to grow their business by creating stronger product portfolios, innovative propositions and smoother customer experiences